Being You is harder than it seems. Billion of neurons in each of our brains somehow collaborate to produce our conscious experience. What causes this to occur? Why do we view life from the first person perspective? Anil Seth, a distinguished neuroscientist who has spent more than 20 years studying the brain, proposes a revolutionary new theory of consciousness and the self. His original perspective of what it means to "be you" challenges our conceptions of perception and reality and upends your preconceived notions of who you are. "Seth cuts through weeds with a scientist's mind and a storyteller's skill," one reviewer said of his ability to think clearly and bluntly about one of science and philosophy's toughest difficulties. Ada Morrisford