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Business Communication Today, 16th Edition offers complete guidance on using AI in business communication in a way that fosters authentic human interaction while reflecting the shifting professional and cultural landscape. A market leader for over 35 years, this text expertly bridges timeless communication principles with the breakthrough potential of modern technology. This edition has been specially adapted for Indian readers with new case studies drawn from contemporary situations in India. Examples from education, industry, governance, and digital communities help learners connect core concepts to real-life scenarios. Key Features Grounded in Real-World Applications: Carefully selected examples to build high-demand AI communication skills for today?s workplace. Designed for Efficient Learning: Quick-reference tables, infographics, checklists, and unique ?Five-Minute Guides? for fast concept mastery. Immediate Skill Application: ?Apply Your Skills Now? sections provide practical tips for common professional challenges. Abundant Practice Opportunities: Hundreds of realistic exercises, activities, and case studies to strengthen communication skills.

Author Courtland L. Bovee, John V. Thill, Roshan Lal Raina
Publisher Pearson Education
Language English
Binding Type Paper Back
Main Category Commerce & Business
ISBN13 9789371363921
SKU BK 0224212

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