?Charles has some wonderful advice for increasing productivity . . . the tips he highlights have most definitely played a huge part in helping me to build the Virgin brand.? Richard Branson The Power of Habit: Why We Do What We Do, and How to Change: We can always change. In The Power of Habit, award-winning New York Times business reporter Charles Duhigg translates cutting-edge behavioural science into practical self-improvement action, distilling advanced neuroscience into fascinating narratives of transformation. Smarter Faster Better: The Secrets of Being Productive: Drawing on the very latest findings in neuroscience, psychology and behavioural economics, he demonstrates the eight simple principles that govern productivity. He demonstrates how the most dynamic and effective people ? from CEOs to film-makers to software entrepreneurs ? deploy them. And he shows how you can, too.