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Coffee King

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An exhaustive investigation into the meteoric rise and tragic collapse of a visionary entrepreneur. The news of V. G. Siddhartha?s tragic death in July 2019 sent shockwaves across India and raised some unsettling questions: Was his death truly an accident? What immense pressures drove a successful and influential entrepreneur to such desperation? V. G. Siddhartha was more than the visionary founder of the ubiquitous Caf? Coffee Day chain ? he was a titan of Indian entrepreneurship. From his humble roots in a Karnataka coffee plantation, Siddhartha built an empire that transcended coffee, venturing into finance, logistics and hospitality. With a starting capital of just ?30,000, his company grew into India?s largest coffee curing plant, culminating in the creation of the beloved Caf? Coffee Day chain, with an astonishing 1,700 outlets across the country at its peak. In his remarkable thirty-three-year career, Siddhartha strategically invested in a diverse portfolio of companies, including industry giants like Infosys and Mindtree, and rubbed shoulders with top industrialists, tech pioneers and powerful politicians. At the zenith of his success in 2018, Sidhartha?s net worth was estimated at over ?3,000 crore. Beneath this gleaming fa?ade, however, lay a convoluted and ultimately unsustainable reality ? a web of over fifty companies burdened by an ever-mounting debt of over ?5,000 crore. The first cracks in this meticulously constructed edifice appeared after income tax raids, followed by relentless pressure from angry lenders and investors. Through scrupulous reporting and extensive research, business journalists Rukmini Rao and Prosenjit Datta undertake an exhaustive investigation into how Siddhartha?s mega enterprise began its inexorable descent into collapse to pose essential questions about the cost of ambition and the perils of relentless growth.

Author Prosenjit Datta
Publisher Key Lime Publishing
Language English
Binding Type Hardcover
Non Fiction True Accounts
ISBN13 9789390742646
SKU BK 0211504

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