We attempt to sensitize the business practitioner and the public-policy planner, as well as students of business management and the social sciences, to the concept of sustainable development in an easily comprehensible manner. This book analyzes sustainable development from the perspective of economics. Environmental and social challenges are shaping policies and consumer preferences to facilitate sustainable development. This concept has become an integral part of global business strategy. However, these trends are not always backed up by an adequate understanding of the complexities of the concept, and their implications for decision-making. It is important to appreciate the economic logic underlying both the necessity and the difficulty of moving to a world that can be sustained over time. The inter-relationship between the activities of human societies and nature lies at the core of sustainable development. Understanding this inter-relationship goes beyond the domain of conventional economics, into more interfaced terrains of ecological economics and environmental science.