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| Author | Shashi K. Gupta, Nisha Aggarwal, Neeti Gupta |
| Publisher | Kalyani Publishers |
| Language | English |
| Binding Type | Paper Back |
| Main Category | Commerce & Business |
| Sub Category | Marketing, Management |
| ISBN13 | 9789327227666 |
| SKU | BK 0033208 |
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