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Accessible, relevant, and realistic: the complete resource for students looking for a streamlined introduction to marketing theory and practice.
| Author | Sophie Whitehouse, Sara Rosengren, Paolo Antonetti, Paul Baines |
| Publisher | Oxford University Press |
| Language | English |
| Binding Type | Paper Back |
| Main Category | Commerce & Business |
| Sub Category | Management, Marketing |
| ISBN13 | 9780198829256 |
| SKU | BK 0111297 |
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