A practical guide to managing your attention. Attention is the most powerful resource you possess for making work fruitful, becoming more creative, and living a meaningful life. In this book, you will learn: how working for shorter periods can actually boost productivity; how making a task more challenging?rather than easier?can help you accomplish more; and how to produce your best creative work when you are most exhausted. The author offers profound insights into mastering attention management. He explains how the brain switches between two mental systems: 'Hyperfocus,' our system for deep concentration, and 'Scatterfocus,' our system for creativity and reflection. The surest path to becoming highly creative and efficient in your work lies in integrating these two systems.