'This book has been written in accordance with the present syllabi prescribed for the managerial economics course catering to the students of business administration, commerce, and economics. The distinctive feature of this book include conceptual rigour with minimal mathematical complexity, assimilation of global business issues and practices, prominence of information in business decisions, and focus on application to business decision making. The topics covered in this book are powerful tools that can be used to make students and future managers more effective and their careers more satisfying. By studying managerial economics, those seeking to further their business careers learn how to more effectively collect, organise, and analyse information.