The arena of marketing is being swept by cataclysmic waves of revolutionary changes, of late, making some of the earlier concepts and theories redundant. Today?s marketing milieu is dominated mostly by tech-savvy and Internet browsing customers. Marketers, therefore, need to actively participate in relevant social groups and communities to interact and influence their target audiences. Social media marketing is a must today to target a wider customer base and expand any business. Also, in today?s marketing scenario, interruptive marketing is out, and permission marketing is becoming more prominent due to its effectiveness and impact. In view of these changes, the following latest trends in marketing have been included in this revised edition: Basics of Digital Marketing Social Media Marketing Marketing 4.0 Permission Marketing Emotional Branding Influencer Marketing Brand Ecosystems