Economics, broadly defined, is how a society manages its scarce resources, yet the very fact that the word ?manage? is embedded within this definition is often under-appreciated. Principles of Managerial Economics builds on this perspective by presenting economic concepts through the lens of managerial decision-making. This Indian adaptation of a widely respected best-selling textbook retains the clarity, intuition, and analytical discipline of the original while reframing the content as decisions that managers must make, especially in the Indian context. Designed for Indian business schools, the book features localized examples and notations.