The book Business of Tourism: Concepts & Strategies, 2nd Edition* provides a comprehensive look at the tourism industry, covering its fundamental concepts, strategies, and contemporary practices. It discusses tourism?s economic impact, market demand, and key components, including travel, hospitality, and destination marketing. The book also explores critical issues such as sustainable tourism, digital transformation, and global trends, making it a valuable resource for students, professionals, and anyone interested in understanding the intricacies of tourism as a business.