PUBLIC RELATIONS CAN AND DOES CHANGE THE WORLD Public relations has always influenced opinion and behavior. It educates, motivates and inspires. This is the communications discipline companies and brands turn to for building and rebuilding reputation and trust. The Smart PR Book is a concise and practical manual about this constantly evolving discipline. Written by a leading PR practitioner, educator and author of the award-winning The Art & Craft of PR, it helps readers grow the mindset and skills to meet the communications challenges of today and beyond. This book explains how modern-day PR is both science and an art, strategy and execution, fact and finely-tuned intuition. This includes mastering the fundamentals, but also embracing new technology and platforms. Readers will find insights, stories, interviews and brand examples, as well as activities and exercises that bring the skills to life. The Smart PR Book is an informative and entertaining read for anyone wanting to know more about public relations and a must-read for anyone entering or already working in the field.